People like to make comparisons to things. Particularly when it comes to Web3 (it's the new Web1, having fixed all the mistakes of Web2!), or something to that effect. But there is no Web3 (in any tangible sense), nor was there a Web1 (which was only changed (or devastated) by a crashed-out economic downturn during the popping of the "Dot Com Bubble"). But here people are, determined to rekindle that old fire of a "new Web" for their age group, and perhaps lift the Web2 veil from the eyes of those in the younger crowd. A novice thing to do - but time flows only forwards, not backwards or sideways, and the wheel cannot be reinvented - especially when nothing innovative has been created to substitute said wheel.

But why take note of any of this? People are free to do/think/believe (or make-believe) as they wish - who am I to piss on someone else's parade? I am taking note mostly because the past (which never repeats, but sometimes rhymes (not my moniker - I think it was Einstein who said something like that)) can show us a way, but not necessarily the way. And what I mean by that is; there were a lot of lessons learned, stories created (and now told), and trends set, culture altered, and lives changed from the actual early days of the WWW. And those things actually happened, in reality.

But, I want to focus on just one, and that is the blogging trend of the late-1990s and early-2000s (re: culture altered). I seem to recall a lot of people rushing in (myself included) to "get in on the fun" of blogging, writing online, being a self-employed writer of my own accord, and not needing (nor wanting) a boss, or needing any particular background/resume/qualifications/etc. to determine what gets written, or how often, or who gets access to it, etc. All I had to do (and all anyone had to do, at the time) was write somewhere online and keep plugging away at it, and the viewers/readers would show up, and perhaps an ad could be run (or a sponsored post) here and there, and a paycheck could be cut (via ad network(s)), and everything would (and did!) turn out peachy.


And now, I see this with podcasting. People like/admire/or even envy the "big names" in the podcast scene (as I once did with big name bloggers back in the day), and they, too, want to partake in "the action" - start their own show, get some nice gear, drum up interest on social networks, and become a low key "star". Money could be made (wouldn't deny nor knock that - it IS a big market as of now), and things would (and might!) turn out peachy.

Golden! Again!

Yet, like the "Web1" activity of "Pro blogging", the "Web3" (perhaps kinda Web2?) activity of "Pro podcasting" (and yes, there will come a day where people can/do operate a podcast for their own interest and fulfillment) will, in all likelihood, see a shrunken market within a handful of years. And I am not trying to "piss on a parade" - far from it, but what I am saying is that if/when the "hawtest trend" doesn't pan out to be the next Future of Industry that folks believe it to be (or believe it should be), they should absolutely keep up the hobby/activity of running a podcast.

I am not saying that the activity of "podcasting" will be a profitable occupation to have, or even a practical side hustle to operate - but, for it to pan out to be something akin to Web version of something like HAM radio, that'd be pretty cool! And much like blogging (for some, me included) continues on and persists and gets done out of a pure(ly selfish) Labor of Love approach to online writing, so should podcasting. In this respect, the "altered culture" of trends and bubbles, and hype, and sensationalism actually creates "a thing" that can (and probably will) stick around for decades to come.