I am sitting here, and I am warming water for coffee, and I checked my [1Feed](https://1feed.app) RSS reader for recent blog posts from some people I love to keep up with, and on one particular blog (which I will not name by name), they embedded a Tweet into their blog post. So, like every time someone embeds a Tweet, I just go ahead and read it (I left social media in late-2019, but I won’t go *out of my way* to pretend like social media content doesn’t exist, if it winds up somewhere that *isn’t* on that network, I don’t mind reading it, briefly).nnAnd whatever it was about this particular embedded Tweet, it got me to thinking of how “*clever*” Twitter was in 2009-2011: someone, anyone could Tweet something, and it was (usually) my first notion to come up with something relatively clever (funny, witty, friendly) to reply with and stay within the 120 character limit (of course), and that was just sort of **how** Twitter was in those days. I could be responding to anyone – a person who just followed me, someone who got Retweeted (when Retweeting became a “thing” that was possible to do within the service, itself (it was done manually by people at one time)), or responding to someone I knew IRL, or even a huge celebrity – it seemed that *everyone* was using Twitter as a sort of short and fast “clever quip” network that made the entire service sort of a “game”.nnThese days, it has become a long(er) form version of political (sl)activism, threads, social justice arguments, ostracizing people publicly (for having an opinion (of any sort)), far left and far right fear mongering, rage clicks, and so forth.nnPeople still put clever responses to things on there, but they’d be lucky to draw but a “Like” from someone for having done so, let alone the standard response from the person who was “@’d”, and perhaps a dozen or more other people, which was common back in the day.nnNow, I was never heavily followed on there (sub-1000 followers), but I am in no way the “exception” to this rule (most folks on Twitter have a small(er) follower count than the people everyone tends to “see” on Twitter) – it’s kind of how popularity works: the “big”/”known” accounts get seen all the time and by everyone, and therefore everyone *thinks* that their “popularity” is “the rule”, and that *they* (the person seeing this (perhaps with a smaller following count)) is supposed to “match up” to this rule. When really, it is the “big”/popular accounts that are the *exception* to the rule (AKA most people do not have a “big”/popular Twitter account).nnSo, the larger accounts (some call them “influencers”) will, in all likelihood, not “see” where I am coming from in regards to the total lack of engagement on the service for those who had/have a small(er) following count. Chances are, nothing has changed for them (in terms of how they use the service (it’s sort of still 2011 for those folks)). But in terms of the “rest” of the several million people on that network, nothing “good” has happened over there in or around a decade. Where things were “cool” and “fun” and “creative” and “clever”, the service has now just sort of become a hollowed out rage chamber for people to be ignored on.nnTalk about fxxxing up a good thing :/nn

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